‘Marketing genius’: Snoop Dogg giving up smoke announcement turns out a clever ad for smokeless fire pit

LOS ANGELES, CALIFORNIA: Snoop Dogg, the legendary rapper and cannabis enthusiast, shocked his fans when he posted a video on his social media accounts saying that he was “giving up smoke.”

Many speculated if he had decided to quit smoking weed which is his trademark and a part of his identity.

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Snoop Dogg becomes the ‘smokesman’ of Solo Stove

However, it now seems that the announcement was actually a clever ad for a smokeless fire pit from Solo Stove, a company that makes outdoor products.




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Snoop Dogg offered a clarification saying “I know what you [must be thinking],’ Snoop, smoke is kind of your whole thing’” in the marketing video posted on Instagram.

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But he said he was done with “coughing and clothes smelling all sticky, icky,” saying ” I am going smokeless,” as the camera pans to the firepit in front of him. “Clever,” he say laughing at the end of the video praising the manufacturers for “taking out the smoke.” 




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Snoop Dogg said ‘I love a good fire outside but the smoke was too much’

In an announcement by the Solo Stove, Snoop said, “I love a good fire outside but the smoke was too much. Solo Stove fixed fire and took out the smoke.”

“They changed the game and now I’m excited to spread the love and stay warm with my friends and family,” he said, according to PR News Wire.

He will be the official ‘smokesman’ for Solo Stove the company announced. He will partner with the company on smokeless product innovation and contribute toward designing a new signature line of Snoop Dogg x Solo Stove products.

“We’re stoked to have a product so good, it even inspired Snoop to go smokeless,” John Merris, CEO of Solo Brands said.

The first product of the collaboration is a limited edition bundle that includes a Bonfire Fire Pit designed by Snoop, a fire pit stand, a Snoop bucket hat, and a Snoop x Solo sticker pack.

Fans react to Snoop Dogg’s smokeless fire pit ad

Fans were quick to spot that Snoop Dogg never said he would quit smoking weed, just “smoke.”

They praised his marketing genius and his sense of humor. “And THIS is why I quietly minded my business,” commented a user on Instagram. “Genius marketing. Well done,” wrote another.

“Bro laughing at the end knowing he tricked the whole world,” wrote a third. “Lemme go roll up. Crazy cause earlier this year I’m like if Unc stop smoking ima know sumn wrong with the weed then you pulled this shit I’m like nahhhh cus” wrote one more.

“The world would not have remained the same if you had really stopped smoking weed. Thank you” one more joked. “I knew it when he said “smoke” that all was not what it seems” wrote another. “He just cashed out on this ad,” wrote one more.

“Marketing genius!!! Man best marketing play ever snoop you really had everyone bout to quit smoking” commented a user.

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